Stationery design example
Client: Enlightened Play Toys & Games
Project: Logo & stationery design
Specs: Four colour logo, letterheads & business cards

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Highly illustrative logo and related graphic flourishes make up the visual identity for Enlightened Play, a Colorado-based game company whose mission is to encourage creativity and foster global community while protecting and preserving the planet. The company's main logo needed to illustrate the eco-friendly nature of the company, while still remaining vibrant and colourful - critical in the crowded and highly competitive toys and games market.

Like most of our illustrative logos, this project began with a series of doodles and sketches, before our designers even touched their computers. By rendering pen and paper drawings first, an illustrative logo takes on a true 'hand drawn' quality, as opposed to a mechanical appearance, common with logos and illustrations that are developed using software from the start.

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