Package design examples
Client: Premium Guard
Project: Logo, oil filter box design & technical illustration.

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During our ongoing design work for Premium Guard - an oil filter manufacturer - we've never met the client face-to-face, working remotely and online on our client only Factory Floor. Despite having never met, our designers developed the company logo (two versions - the 'ribbon version' at left and the standard company logo at right), business card and letterheads, website layouts, technical illustrations (below) and the subject of this page - package design for Premium Guard oil filters. For this project we kept the box design very clean and in terms of automotive parts packaging, very white (alternative version shows initial blue background concept). This helps the product stand out on shelves - most packaging design for automotive products tends to be a little on the cluttered and visually 'noisy' side. As the packaging was designed for the USA market, it also features Spanish text, supplied to us by the client via a fairly low-tech method; an e-mail attachment. If you'll notice, the type work and colouring are consistent throughout, creating a brand 'look and feel' that helps establish any company, especially if they're advertising themselves in a cluttered market place. More automotive logos can be found in our portfolio.

Final packaging (above). Initial package design concept with solid colour background (below). While either of the versions work, it was decided that boxes with a white background would stand out more effectively on auto part retail shelves.

As part of the Premium Guard design project, we also developed this technical illustration working from supplied CAD images. Using the CAD drawings as a 'base', our designers were able to develop this nicely rendered 'exploded view' of the oil filter itself.

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