Automotive logos
Main logo: Badland Buggy
Project: Illustrative automotive logo design for ATV manufacturer.
More: Automotive logo gallery

This logo (main) required an extremely detailed and realistic rendering of an actual Badland buggy. The illustration was completed first, then a complimentary font style was selected. This logo requires full colour reproduction, so an alternative grayscale version was developed for instances where four colour process was not available. This design was developed predominantly for web usage. Note: An illustrative logo of this complexity would require a minimum of a Professional Logo Design Package.

Car logos

Over the years, The Logo Factory has created a myriad of automotive themed logos. There is no fast-and-true rule for this category of logo - every application has its unique parameters. Depending on the market, and theme, of the company involved, logos for automotive companies can range from cartoon (see Green Car at left) to corporate and conservative (see examples below). The automotive industry encompasses a wide range of businesses - from car dealerships, to automotive parts and accessories - and it seems that we've developed logos for every imaginable variation. Of particular importance when developing an automotive logo is the planned usage and the restraints sometimes involved. If a logo is to be used in vinyl signs (particularly true in vehicle branding) the logo has to be simple and linear. If the logo's primary use is in traditional advertising, our designers have a wider latitude

Automotive logo gallery

Jim Rathmann Automotive Management logo. A simple abstract design of a recognizable sports car with italic font (to give the impression of speed) makes up this graphical logo.	Bridgehampton Motoring Club. A 'retro' themed illustration captures the essence of this classic racing car groups's logo. This logo is featured in the Logo Lounge 3 book.	Camelot Offroad Superstore logo. A favorite from our old web site, Camelot is another illustrative logo and requires four color process printing to reproduce.
Toyota West Automobile Dealership logo. Often the car dealer is restricted in using the car manufacturers trademark (other than the name itself) so we have to design a new brand from 'scratch'.	Dr. Car Wash & Quick Lube. Two examples from a family of logos developed for a multi-discipline automotive chain. We're often asked to develop a series of logos that can be used for different aspects of the same company while remaining similarly 'branded'.	Holiday Scooters logo. It's not just 4 wheeled vehicle dealers that need logos. Their two wheeled cousins need effective logos too. Case in point - this logo, developed for a scooter rental company.
Monster Carwash & Cafe. Often, businesses combine seemingly disparate concepts under one roof. This logo features an automotive theme using simple graphics and a tire icon.	GTA Exotics Car Rental logo. What started off with an exotic racing car, ended up with a simple Canadian Maple Leaf icon. See how this Toronto Auto company logo developed though via our design process.	Intense Performance Auto Parts. A simple two colour icon featuring an engine air filter. The client wanted a 'tattoo-like' design that could also be used as a greyscale or linear version.
Nokia Hakkapeliita Tire. Created in 1996, this logo was developed for jackets and other premium incentive products. The tire tread - a Nokia trademark - had to be completely accurate.	Car Correct. This logo, for a dent removal company is actually in two parts. The client decided on an illustrative approach for the main logo, with a simple font treatment that could be used individually as a spot colour design when necessary.	Overland South logo. Overland is a Landrover accessories company and as most automotive fans are sticklers for detail, the Landrover featured needed to be accurate.
Premium Guard Auto Parts. Simple text logo for a premium auto parts company. Understated logos of this nature can portray a sense of upscale professionalism. See how we incorporated this design into the client's oil filter packaging.	Bryan Jimenez Racing. Simple iconic logo for an automotive racing team. Sans serif font helps keep this logo clean and adaptable. For more on the development of this visual identity, take a look at our sports presentation folder design examples.	Xtreme ATV Motor Sports. Extremely complex rendering of an ATV vechicle paired with a funky type treatment make up this mark for an Australian ATV manufacturer. To see how we developed this logo, you can check out our auto sports logo & stationery design case study.

Several of the logos featured in our automotive gallery are highly illustrative in nature, but still created with the limitations of their usage in mind. The Badland Buggy example (main) is a classic example of an illustrative logo. The rendering of the vehicle is almost technical in nature and required a lengthy development phase using photographs (supplied by the client) for reference. Other logos featured in this gallery are much more simple in design, and are accordingly more adaptable for a wider range of usage.

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