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While we like to think of your logo as the 'spark plug' and your stationery design as the 'nuts and bolts' of your marketing endeavors, you can view your business card as an advertising ‘foot soldier’, presenting your company contact information to potential clients, customers and networking opportunities while promoting your brand at the same time. But how to get noticed? Seems like everyone’s got a business card and only a small percentage get kept for potential future reference. The vast majority get tossed in the garbage. Making your business card stand out depends in a large part on how dynamic your logo is, as well the amount of copy and information you want your card to feature.
Business card layouts
Vertical aspect ratio
The traditional layout of a business card has been that of a horizontal format, but if you're up for a change, a vertical layout can also work quite nicely. If your logo fits into a square footprint, then vertical formats are worthy of further inspection. If your logo has a very horizontal design, then a horizontal format is probably better. That way, your logo will remain large enough to still have a visual impact. Vertical cards are generally not suitable for information rich business cards - company name and various contact information are about all we can fit.
Horizontal formats
Horizontal business cards are the most common type of business cards, and there's a few reasons for this. Some valid. Some not so much. We can fit more information than we can into a vertically formatted card but as a compromise, we're restricted in the design options available to us. Generally speaking, we're talking about your logo on the left side, with contact info on the right. Remember this - your card design is part of your stationery, not the only item - it needs to match your letterhead and envelope for full effect.
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Card back design
Unlike larger print items, if the re’s an additional printing cost to a back print, it should be minimum, so you should always keep a card back design open as an option. Card backs are popular with professionals that need to book appointments with clients - the card back can serve as a make-do appointment slip.
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Business card information basics
When it comes to putting information on their card, some designers and clients will try to fit as much data as possible without noticing how cluttered the card has become. Try to keep information to a minimum - only place text that is absolutely necessary. And don't make your text size too small. Remember to include website address and e-mail address. Bottom line - your business card is a marketing teaser - don't try to make it a catalogue.
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Printing your business cards
If your logo is a full color CMYK design you'll have the luxury of a full colour spectrum to work with. that doesn't mean you should ‘go to town’ on the design. Using every square inch of your business card landscape may make sense in the economics department but can hurt the overall design of your card dramatically. Best keep the design accents and flourishes to a minimum. Your business card is supposed to accent your logo, not overwhelm it.
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