Details

Pricing - $595.00
50% retainer ($297.50) payable upon project submission. Balance due after completion of project and before add-on design work utilizing finalized logo.

Preliminary Design Delivery
5 business days. Exclusive Factory Floor client page for your project. Concepts and creation of your logo design (1 colour, 2 - 3 spot colour or 4 colour process)

Number Of Initial Preliminary Designs
5 preliminary concepts of your logo.

Maximum Preliminary Designs
8 Available. 3 additional unique version of your logo (after preliminary designs have been presented)

Maximum Number Of Design Revisions
Up to 5 design revisions edits (revision rounds) to the preliminary logo of your choice. Revisions can generally be turned around in 3 business days*. Once allotment of design revisions have been used up, subsequent logo edits and/or preliminary logo designs may be subject to additional hourly billing. Certain simple edits can still be performed at no charge. During all logo design projects, we try to be as flexible as possible. Contact your designer for further information.

Design Restrictions
Iconic, text or illustrative logo design available. Illustrative logo may require preliminary sketches. Illustrative logos require initial sketches and approval before final rendering of illustrative elements and addition of textual elements. Revision cycles apply to Illustrative logos ONLY after initial sketches are approved by client. Presentation of illustrative sketches is considered the first round of preliminary designs.

File Formats Delivered
Full File Format bundle of your logo including print and web files. Delivered by download from your client page and CD* via Canada Post. (Canadian clients only - USA & International clients subject to S/H charge).

Copyright Transfer
Included. Legal transfer of ownership rights to logo artwork, icon and/or illustration applies only to finalized design. Other unselected 'work product' design material remains the copyright and property of The Logo Factory Inc. You may purchase additional design preliminaries for $150.00 per. See terms and conditions page for more info.

Add-Ons Included
N/A Logo only

Upgrades Available
PLUS stationery design available at additional charge

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Logo file formats included

EPS (Encapsulated Postscript) files
The Vector based source files of any design by The Logo Factory. This is a editable and scalable version of your new logo from which anyone can create all other formats and image types. This file is generally the format used by quality printers. For colour matching accuracy of spot colour logos, we use the Pantone Matching System (PMS). For print colour reference, Pantone Colour Guides are available at better local printers. Resolution: Unlimited.

JPG files
Industry standard for the distribution of high-quality images, while still remaining small enough in file size for bandwidth and download speed concerns. Can be either CMYK or RGB. Supplied in multiple resolutions - 300 DPI (print production and/or special FX) to 72 DPI (web site and other electronic reproduction). Resolution - Varied. 300 dpi (PX) Print, 72 dpi (PX) for electronic.

GIF files
These relatively low resolution files (72 DPI) are almost exclusively for web site usage. A .GIF image can feature transparent backgrounds for use on different colour web pages. If your logo colours and/or treatment cannot be rendered accurately using the limited colour palette of the .GIF format, your designer will supply .JPG alternatives. Resolution: 72 dpi (PX).

Black & white grayscale
A black and white grayscale version of your logo is a version that is made up of tones which are in turn made up from varying sizes of black dots. A grayscale version of your logo is suitable for BW print reproduction, resolution permitting. This version of your logo will be supplied in vector and bitmap formats.

Black & white linear
A black and white linear version of your logo is a version that is made up of solid black. There are no half-tones (screens) or grays. This is the best type of logo for use on low-resoluton reproduction. This version of your logo will be supplied in vector and bitmap formats.

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Add PLUS stationery design and save

Add stationery design to our Professional level logo design package with our Plus feature. Professional Plus Bundle includes stationery design for an additional $100.00 (regular price $195.00). Features letterhead, business card (up to four individual's cards) and envelope design. Our stationery design package includes design proposals, revisions and final file formats - everything you'll need to print professional and eye-catching business material. Professional Plus Logo Bundle - $695.00. Available as a payment option when you submit your logo design project. Stationery design is also included with our Gold Logo Design Bundles.

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Getting started

Our Professional Level package requires submission of client brief and payment of $297.50 (50% retainer) before your project can be scheduled in our production department. Balance of project ($297.50) is due after project completion and sign-off. Stationery design can be added by ordering an Professional Plus logo & stationery design package on project submission. You can also send us an order via FAX by downloading and filling out our FAX Logo Worksheet.

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As logo design is a creative process, our logo design revision turnaround times are approximate only. Our designers will do their best to meet scheduling as listed, but certain factors may increase revision time. This is particularly true of illustrative logos, where revisions may take longer. Your designer, or client support, will inform you of such delays throughout the design process.