When you've finished working with The Logo Factory on your new logo design project, you'll receive many different file formats of your artwork. Understanding these formats can be crucial, especially for the do it yourselfer or anyone who's eager to use their new logo in home-grown design work. Design studios and designers can vary wildly in which kinds of file formats they supply, and even in which method they utilize to create your logo in the first place (see our File Format Video to see why a logo shouldn't be created in a bitmap or 'paint' programme like Photoshop). Armed with a little knowledge, you can avoid unnecessary charges, both in production and reproduction of your marketing material, and avoid working with a design company that insists on supplying the wrong files completely.
Vector based file formats
Vector based graphics be the starting point for any logo artwork. Vector formats are small in file size, scalable and completely editable. Vector based graphics allow designers unlimited freedom when it comes to logo design and illustration. With them, the ski's the limit. Without them, you're pretty well sunk. More
Bitmap based file formats
That sparkly new logo with lens flares, chromed effects, drop shadows and textured type may be visually okay, but its use adaptability will be severely limited if it's been created as a bitmap graphic. Not to say you won't need bitmap versions of your logo - you will, especially for use on your website - but you'll always need a vector counterpart. More
Laundry list - the file formats you should have
A shopping list of the file formats you'll need - especially it you're serious about using your logo in professional-level marketing and advertising. Covers all the types of logo file formats in vector and bitmaps - and the application of each. More
Logo file format conversion
Have a bitmap format of your logo with no vector counterpart? Or you've got a vector version and need a bitmap for your website. You'll need to convert your logo back and forth - here's what you can and can't do. More
Spot colour logos
Spot colour reproduction boasts exacting colour standards and matching using the Pantone Matching system and is generally a more economical and predictable approach to it's full colour cousin. Using a spot colour logo has some technical restraints and requirements, but nothing that's unmanageable. More
Four colour process logos
When it comes to business marketing material - business cards, letterheads and brochures - four colour process printing is becoming more affordable and accordingly, more common. And while not as exacting as using the Pantone Matching System & spot colour, 4/C process offers a excellent, if sometimes pricey, method of building your brand. More
Copyright
All articles, features, illustrations and graphics contained in the File Format area of The Logo Factory site are Copyright 2001 - 2008 The Logo Factory Inc. All rights reserved. May not be reproduced without prior, written permission. We make certain design material featured on our site available to not-for-profit publications and/or educational organizations. For more information on utilizing TLF material, please contact our studio.
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