Logo Back Story

While the majority of our logo design projects are for small to medium sized companies, we also work with many Fortune 500 companies, either directly, or through advertising agencies. In the case of Exxon Mobil, we've developed several logos that incorporate the main corporate trademark (30th & 35th anniversary logos shown).

Working with Fortune 500 companies is no different that any other client - our designers work up a series of preliminary designs for the client, present them on our Factory Floor client area, and through a series of edits, revisions and 'tweaks', hone in on the finalized design.

In the case of the Exxon anniversary designs, we had to incorporate the already established text logo, so we were restricted a little in how far we could push the envelope. Colours were decided as well, as the design had to fit with the oil giant's already established corporate identity. You can see the various options that we created during the project above - simple logos that didn't 'fight' against the original mark, yet unique enough to stand on their own. The final design is featured at right.

Logo design process mini-examples 1 | 2 | 3 | 4 | 5 | 6 | Next >

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