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Logo Design Canada > Design Articles & Help Pages > Design Glossary > Vector Based Artwork
Vector artwork & file formats
Design Terms Glossary & Definitions:

Design Brief
Preliminary Designs
Unique Versions
Design Revisions
Sign Off
Aspect Ratio
Logo Footprint
Greyscale
Black and White Linear
Spot Colors
Pantone Matching
Four Colour Process
Bleed Printing
Gang Run Printing
Template Logos
File Formats
Source Files
Vector Based Artwork
EPS formats
Outline Fonts
Bitmap Artwork
GIF File Formats
JPG File Formats
PNG File Formats
Resolution
Dots Per Inch
CMYK Colour Palette
RGB Colour Palette
Scalable

Vector based image - closeup

A Vector ased image is the raw source file of your logo, created out of Vector shapes, which can be filled with accurate colour through the Pantone Matching System. Vector based images are the format for ALL logo design and logo repair projects at The Logo Factory. A Vector can be thought of as a shape made up of rubber bands that are wrapped around nails (vector points) pushed into a peg board. If the nails (or in this case points) are moved, the shape will change. This allows designers to be able to edit artwork. Vector files are also resolution independent, meaning that they can are scalable to any size. Vector based logo formats can be printed as Spot Colour (see illustration 1) OR Four Colour Process depending on your requirements and the number of colours in your logo.

Vector based logos can be printed as spot colour

Vector based spot colour with closeup

Colours can be changed quite easily in a Vector based version of your logo as each shape is an individual Vector object into which colour can be 'poured' (see exploded version below).

Exploded vector based logo image

Editing Vector based art may require the use of a professional-level vector drawing programme such as Adobe Illustrator or Corel Draw. If you have a low-resolution pixel-based version of your logo, it is possible to create a pristine set of new artwork by 'hand-tracing' the image using Adobe Illustrator or similar Vector based drawing programme. While it's true that there are some automated logo repair solutions, the results are often unpredictable (as the software 'guesses' how the image is supposed to look) and the result can be very low quality. Often, editing the results of an automated Vector conversion can take longer that doing it by hand which is itself a fairly labour intensive process.

Resolution
Unlimited

Uses
Print, spot colour reproduction, colour changes, editing, scaling (enlargement) and format conversion.

File names
Vector files have the file extensions .eps, .ai, .cdr

Vector Based Formats - Properties
Advantages and distinct properties of your Vector based logo files.

Spot Colour Compatible Spot colour reproduction available (when saved as an .eps file). Your logo can be reproduced as a spot colour design (using Pantone Matching System Colours), an economical and highly accurate method of traditional print (letterheads, business cards, etc.).
CMYK Colour Compatible CMYK colour reproduction available. Your logo can be reproduced in conjunction with other CMYK images (ie: colour photographs in brochures and catalogues). Will require four colour process printing.
RGB Colour Compatible RGB colour reproduction available. Your logo can be converted to feature RGB colours for use in electronic publishing
Spot Colour Compatible Small file size. Can be transported to printers, design vendors & transmitted electronically (via e-mail) efficiently.
Editable text Editable text. The text portion of your logo can be replaced easily (will require access to the font originally used in the design as the text in your logo will generally be outlined).
Selectable editing Selectable editing. Individual pieces of your logo can be edited, resized, moved or removed.
Reduction Scalable (reduction). Your logo can be scaled down without any image degradation.
Enlargement Scalable (enlargement). Due to unlimited resolution, your logo can be used at any size without degradation.
Empty background Empty background box. Your logo can be placed on any coloured background without 'bounding box' effect. Vector based images do not have any background thus any background that the image is placed on will 'peek' through the 'holes' in your logos footprint.
Colour swapable Colour swapable. The colours of your logo can be changed quickly. You can select individual portions of your design, or change all the colours at once (globally).
Colour convertable Convertible. You can create any other format of your logo from a Vector based version. These other versions (including pixel based formats) can be created at any size and at any resolution.
Greyscale Create Black/White greyscale (halftone) logo. Your logo can be converted to Black and White and converted to all applicable formats.
Black and white compatible Create Black/White linear logo. Your logo can be converted to linear (0% tone) Black and White logo version.

 

Applies to
Logo Design
Logo Repair
Flash Animation
Stationery Design
Website Design
Illustration
Graphic Design

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