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Source file
Design Terms Glossary & Definitions:

Design Brief
Preliminary Designs
Unique Versions
Design Revisions
Sign Off
Aspect Ratio
Logo Footprint
Greyscale
Black and White Linear
Spot Colors
Pantone Matching
Four Colour Process
Bleed Printing
Gang Run Printing
Template Logos
File Formats
Source Files
Vector Based Artwork
EPS formats
Outline Fonts
Bitmap Artwork
GIF File Formats
JPG File Formats
PNG File Formats
Resolution
Dots Per Inch
CMYK Colour Palette
RGB Colour Palette
Scalable
The original logo artwork file, generally a Vector based image created in Adobe Illustrator (or other Vector based drawing software), from which all other image types, resolutions and formats can be created. Generally has the file extension of .eps or .ai. For maxmum clarity and colour accuracy when converting logo designs into various file formats, all TLF logo design projects utilize Vector based files as the starting point, or source file, for any Pixel based images.

 

Applies to
Logo Design
Logo Repair
Flash Animation
Stationery Design
Website Design
Illustration
Graphic Design

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