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| Resolution |
| Design Terms Glossary & Definitions: Design Brief Preliminary Designs Unique Versions Design Revisions Sign Off Aspect Ratio Logo Footprint Greyscale Black and White Linear Spot Colors Pantone Matching Four Colour Process Bleed Printing Gang Run Printing Template Logos File Formats Source Files Vector Based Artwork EPS formats Outline Fonts Bitmap Artwork GIF File Formats JPG File Formats PNG File Formats Resolution Dots Per Inch CMYK Colour Palette RGB Colour Palette Scalable |
Resolution can be defined pretty simply - the number of dots (pixels) per inch of any image (referred to as DPI pronounced Dee Pee Eye). This is particularly important when using pixel based version of your logo, where Resolution is critical. In print, if the Resolution is too small (lower than 266 DPI) your logo will appear 'fuzzy' as the actual pixels that make up the image will begin to be visible. On the web, if the Resolution is too high (above 72 DPI) the image will not preview correctly, and the file size will be larger than necessary (slowing download time). In terms of Resolution, it is NOT critical when using vector based versions of your logo. These files (ie .EPS) output at the highest Resolution available on the device being used, so for all intents and purposes the Resolution of a vector based image is unlimited.
| Applies to Logo Design Logo Repair Flash Animation Stationery Design Website Design Illustration Graphic Design |
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