Vector based file formats: Professional print and editing formats. These are unlimited resolution files that can used in a wide range of applications. These are also your logo 'source files' - the format from which your designer can create other types of formats when using a Vector based version of your logo is not appropriate. Vector based images can be edited, but may require professional Vector drawing software (ie: Adobe Illustrator, Corel Draw).

Uses: Print, spot colour reproduction, colour changes, editing, scaling (enlargement) and format conversion.

File names: Vector based formats have the file extensions .eps, .ai, ,.cdr and .swf (Flash animation).

Pixel based file formats: Bitmap or raster file formats. These are limited resolution files that are narrow in their applications and are generally created FROM Vector based formats. These are used on web sites and in cases where special F/X (glows, drop shadows) may need to be added. The editing of pixel based formats is severely limited and most pixel based images can only be reduced in size (enlarging a pixel based image causes it to appear 'fuzzy' due to the visibility of the actual pixels that make up the image). Pixel based images can be manipulated in software such as Adobe Photoshop.

Uses: Web sites, four colour reproduction, special FX and usage in many office word-processing software packages.

File names: Pixel based formats have the file extensions .gif, .jpg, ,.tif and .ps (Adobe Photoshop).