In the market for a new logo? Thinking of branding your small business, product or service? New to the design process itself. Our general logo articles section covers themes and concepts for the logo buyer - from deciding if you really need a logo, to understand what makes a great logo, to choosing the right designer to develop your new company mark.

Who needs a logo?
A decent logo (and hopefully a great one) will help to carve out a pre-conception of what your business is all about, and that should help your business to succeed.

What makes a great logo?
“What makes a great logo”? Despite having been in the business for over a decade and having been privy to the creation of thousands of company logos, that's still a difficult question. We'll try and answer...

Choosing a logo designer
While we would be thrilled to work on your new logo design project, we realize that there are other very capable design houses, studios and freelancers out there. Here's how to pick the right one.

Discount logo design
Is there really that much difference between the artwork you can get purchase as a $30 logo template from some obscure website than the one you'll get working with a professional design studio?

Changing your logo
It happens many times. You take a look at your logo and it doesn't have the same oomph that it did a few years ago. It looks a little tired. A little long in the tooth. Bottom line - you're sick and tired of your logo design and want to change it. Can you? Should you?

Logo design contests
Why logo design contests, despite their apparent appeal to budget-wise buyers, are bad for business. Yours. And why 'crowd-sourcing' can equate into all sorts of logo problems, now and down the road.

All articles, features, illustrations and graphics contained in the Articles area of The Logo Factory site are Copyright 2001 - 2008 The Logo Factory Inc. All rights reserved. May not be reproduced without prior, written permission. We make certain design material featured on our site available to not-for-profit publications and/or educational organizations. For more information on utilizing TLF material, please contact our studio.