Before you run out and buy a new logo, it’s probably a good idea to take a few minutes and decide whether or not you actually need one in the first place. Many folks will try and convince you that it’s an absolute necessity to have a nifty mark that symbolizes your company. “The very survival of your business depends on it” kind of thing. Naturally, they have a vested interest in you investing the time, and more importantly, the financial resources. While many of their arguments will be valid, their point-of-view (like ours) is not without some self-interest bias. Not a bad position to take because -
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