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| About The Logo Factory | Studio History | Art Director Message | What People Say | Why Choose Us | Studio Tour | Order New Project | Contact Logo Design Canada > Company > Decade of Logos |
| 10th anniversary. 1996 - 2006, a decade of logos |
 2006 marked The Logo Factory's 10th anniversary and we thought it'd be fun to take a look back a some of our history as well as take a look at the logo that started it all. That honour goes to the mark created for the Burbank, California based Black Knight Drum Corp, the very first logo created using our online design model. This was also the project that nudged TLF founder Steve Douglas into developing what would become one of the first online logo design studios back in 1996. Pete Ellison, the director of the Black Knights had run into Douglas' personal portfolio web site (the precursor site to TLF) through a search on the now defunct InfoSeek search engine. Pete liked what Steve had done with other logos, and sent off an e-mail - “how much would you charge to design a logo for our drum corp?”. The Black Knight project made Douglas realize that he could communicate with remote clients, work on their projects and deliver the final file formats via the Internet, without ever meeting face-to-face. From that point on, he went on to develop what was to become the first version of our business model and the beginnings of The Logo Factory. In those days we didn’t have online forms, payment and most people were browsing on 28k dialup modems (tough on a graphically intensive web site) but we still managed to cobble together a fairly decent studio, design team and delivery system. In terms of the Black Knight logo project Douglas remembers this project well - frustrated with a lack of reference material (the Internet was not the resource it is today and Google didn't even exist) he pinched a toy knight from his son Matthew's medieval castle playset and worked with it to create the helmet icon. The main font is Industrial (warped through a neat, but now obsolete, Illustrator plug-in called Vector-Fx) while Bank Gothic - a font that’s been done to death - makes up the tagline. We think the logo’s held up pretty well over the years. As do the Black Knight Drum Corps - the logo is in use to this day. |
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