As a business owner, my story is probably very similar to yours - I always wanted to run my own 'gig'. I started The Logo Factory as a 'one-man shop', fueled only by "a wing and a prayer" on my kitchen table. I dealt with the trials and tribulations of any new business endeavor. And I worked lots of long hours (as did the original TLF crew). It's why I still feel a special affinity for the small and mid-sized business owner. In many ways I'm just like most of our clients. And while we've grown over the years, and our client base has expanded, that basic understanding of our clients, and resultant core mission, has always remained the same - making you look good at reasonable rates.

What makes us different?

As hard as it is to believe, at one point we were one of the only (if not the only) studio that had hung up a 'logo design' shingle on the internet. No longer. Over the years, the market has exploded, with new 'logo design companies' launching yet another website every week. Some less professional than other. And each with more improbable sales pitches than the last. Truth be told, we could offer the same 'shake-and-bake' solutions that many other design companies do. We could promise you the moon in order to get you to sign-up for a new project (see our perils of online design for more). But then we'd have to change how we go about working with our clients - the very thing that makes us different. We'd have to sub out your project to untested freelancers whose experience and skill set would be appropriate to the amount of money they're being paid. Alternatively, we could offer so-called 'template logos' - selling library of clip-art icons over and over again - but that's a severely flawed way to build a brand for any product or service. But then, we'd be just like everyone else - promising more and more, just to get your business, while ignoring the most vital part of this equation - the integrity of the logo itself. We'd rather be up front with our clients and accordingly, we're going to be straight with you.

Professional logo design - not cookie-cutter templates & recycled art

We won't promise you impossible 'buy now' pitches. Our rates are comparable. Our turnarounds are realistic and our various logo design packages make sense. We'll offer a limited guarantee on our services (unlike the other guys who promise a 100% guarantee that actually isn't). We won't lure you in with the myth of unlimited revisions, but we'll only charge you for work that's done on your project. We offer only original logos, not off-the-shelf logo templates. If sleight-of-hand sales pitches are what impress you, then the 'other guys' are probably your best choice. In all honesty, you'll probably end up with a perfectly serviceable, if not award-winning (and in some cases, not terribly original), solution. If, on the other hand, you're after solid, original logo design from some of the industry's most experienced professionals, then The Logo Factory might be the ticket. We'll let our design portfolio speak for itself - that's our bottom line. To us, that's what counts. And at The Logo Factory we'll always be straight with you regarding our services, our pricing, and more importantly, your new logo itself. About that, we're always on the same page - you want a logo that you're proud to show to the world as representing your company. We want to design a logo that we're proud of.

Over the years - more than ten to be exact - we've come to understand that many of our clients are new to the logo design process. This may be your first business attempt. Or, you may have used other services in the part without achieving the results you're after. That's why we're here. And if you don't task TLF with designing your logo, that's okay too - we glad to offer a myriad of design action lists, logo tips, podcasts, logo videos and other self-help articles in our design help centre, that should help you if you decide to work with someone else.

If, on the other hand, you choose to utilize The Logo Factory as your personal studio, let me be the first to thank you. And welcome you to our family of clients...

Sincerely yours

Steve Douglas
Creative Director/Founder
The Logo Factory Inc.