First online logo website
2006 marked our studio's 10th anniversary, and in those ten years we watched the online logo design industry explode. Hard to believe, but in 1996, we were the first online design company specializing in logos and the first to feature an extensive logo gallery, FAQ 's, logo design tips and case studies. We always believed that by showcasing a wide range of designs, industry types and styles we could show off our experience while serving as inspiration and 'idea bank' for clients and designers alike. The format has become the industry standard.

Real 'click and mortar' studio
The Logo Factory was the first logo design company to feature a team of in-house designers and customer support personnel. Many logo design websites are just that - a website - with little, or no, business substance behind them, or a network of freelance designers that 'compete' against each other. The Logo Factory was the first 'real' graphic design firm to offer a web based logo service.

Online project submission
When we started working with clients remotely, we generally received client profiles via e-mail (while technically online, still rudimentary) fax or simply over the phone. In order to streamline our process, we developed a series of forms that would prompt clients to fill our their creative briefs. Now, everyone's got them, but in 1996 - pretty funky stuff.

Online project preview
Flying by the seat of our pants in '96 (the internet technology wasn't what it is today) we needed to be able to send images to clients for preview throughout the entire logo design process. E-mail was iffy (large attachments tended to get bounced) and besides, wasn't it better to feature the work on a website, where clients could view their in-progress designs regardless of where the were, and at any time of the day? That prompted us to develop our Factory Floor client-only area, something which every logo design company uses today.

Logo packages
Back in the day, we offered one logo design 'package' but realized that many clients didn't have the budget, or didn't require all the 'bells and whistles' of more extensive design solutions. Client requirements were different, so TLF developed a range of 'packages' tailored for different client needs.

Now, after thousands of company logos and over ten years later, we still serve as the source of inspiration (some less subtle tha others - see copycats for more) for other graphic design companies the world over. Some, more subtle than others. What does it all mean? Not much really. As Jeff Kearl, marketing head of Logoworks told us on a design forum - "I don't care who was first in Internet logo design. You can be if you want. Just write it on your website. You won't sell more logos." And he's right. At the end of the day, it's by our work that we get judged. On the other hand, we think, it could be argued that these 'firsts' and innovations showcase The Logo Factory's commitment to creativity and originality. Something that's even more evident when it comes to how we work with our clients, and what we can bring to your new project.